The way businesses communicate has changed. It’s harder to get the attention of potential clients and even harder to keep that attention and get them to do what you want. Many businesses struggle with an out of date, formal writing style that is no longer effective, and come across as boring. Whether you are producing proposals for potential clients, entering awards, writing social media profiles or revamping the pages of your website, you’ll learn how to produce copy that keeps audiences engaged and gets the results you want.
The session will also cover style and tone, persuasive writing techniques, how to write adverts and the essential questions your website should answer. This workshop will help you build the skills to write with clarity and personality for your business. The session includes writing exercises which you’ll receive feedback and coaching on. Bring a laptop.